The Ownable Ecosystem
One standard.
Six aligned properties.
Ownable is the methodology. The companies below are how it gets installed in the real economy — capital, software, education, and operating muscle for owners building businesses worth keeping.
Founder & Author
Chris Sacchinelli
Operator, author of the Ownable Methodology, and founder of Simple Holdings. Three decades of bootstrapped operating distilled into a written standard.
Visit Chris Sacchinelli →The holding company
Simple Holdings
A long-term, family-owned holding company that buys, builds, and backs Ownable businesses across the Main Street economy.
Visit Simple Holdings →Patient capital
Bootstrapper Capital
Operator-led capital for founders who want liquidity without losing control. Built for businesses that compound — not flip.
Visit Bootstrapper Capital →The operating platform
Bootstrapper.ai
The software layer for profit-led, equity-first founders running the Ownable OS — documented, scored, and AI-ready by default.
Visit Bootstrapper.ai →Education arm
SMB Accelerator
Programs that install the Ownable Methodology inside small and midsize businesses — bringing private-equity rigor to Main Street operators.
Visit SMB Accelerator →Trades & services
Blue Collar Capital
The Simple Holdings arm focused on durable, blue-collar service businesses — built and bought to stay in the family for generations.
Visit Blue Collar Capital →
Frequently asked
About the ecosystem.
What is the Ownable ecosystem?
The Ownable ecosystem is the group of aligned companies founded or led by Chris Sacchinelli that install the Ownable Methodology in the real economy: Simple Holdings (operating), Bootstrapper Capital (investment), Bootstrapper.ai (software), SMB Accelerator (education), and Blue Collar Capital (trades and services).
How are the companies related?
Each company addresses a different layer of the same problem: helping bootstrapped founders build businesses worth owning. Simple Holdings operates them, Bootstrapper Capital funds them, Bootstrapper.ai runs the OS, SMB Accelerator teaches the methodology, and Blue Collar Capital focuses on durable trade and service businesses.
Is Ownable affiliated with private equity?
Ownable is operator-led, not PE-led. The thesis is to bring private-equity-grade operating sophistication to small and midsize businesses without the short-horizon flip incentives that come with traditional PE.
How can founders or operators work with the ecosystem?
Founders can read the book, install the OS, hire an Ownable Integrator, apply for capital through Bootstrapper Capital, or join programming through the SMB Accelerator. The Ownable contact page is the central intake point.